Check out [[Daily Reading]] for context. ## Today's Pick of the Internet #### [The Minimum Viable Testing Process for Evaluating Startup Ideas](https://review.firstround.com/the-minimum-viable-testing-process-for-evaluating-startup-ideas#the-case-against-the-minimum-viable-product#whats-a-minimum-viable-test#find-your-value-proposition#list-your-risky-assumptions#test-the-atomic-unit) Traditional way of "starting up" - You can't predict if people want your product - You do customer research, create a Minimum Viable Product (MVP) soon and "hope it hits" Gagan Biyani's approach that has helped me start up 4 companies - Start by testing "specific hypotheses" you might have about a market - Evaluate the truth of the hypotheses using Minimum Viable Tests (MVT) - An MVT is a specific test of an assumption that must be true for the business to succeed > "In an MVP, you try to simulate the entire car. In an MVT, you are just testing whether the drivetrain is more powerful with an electric engine or a gas one." Problems of the MVP - Founders have visions that are larger than their insight - Founders over-focus on what the customer says - Founders get caught up in company-building before nailing product/market fit - Founders "overbuild" an MVP - MVP's often make for horrible core products What is an MVT? - Test of an essential hypothesis - An "essential hypothesis" is something we have to definitely be right about for the company to generate revenue The 3-step MVT Process - Find your value proposition - List your risky assumptions - Test the atomic unit The results of the MVTs should help in - Understanding what your customers care about most - Shipping version 1 of the product --- #### Like what you see? Would you like to support me? Easy! Head over to [this link](https://refind.com/?invite=7b7e76f6e0) and subscribe to receive **Refind** newsletters. Every day Refind picks the most relevant links from around the web for you. Loved by 400k curious minds.