Check out [[Daily Reading]] for context. ## Today's Picks of the Internet #### [Self-Efficacy: The Key to Understanding What Motivates You](https://www.scotthyoung.com/blog/2023/10/10/self-efficacy/) Rational Expectations Motivation Theory - By Edward Tolman and Kurt Lewin in the first half of the twentieth century - Motivation = Benefits x Probability of favourable outcome - Cost - Not exactly how human beings operate Self-Efficacy Theory - By Albert Bandura - Adds an intervening step in rational expectations theory - Our motivation is also dependent on how confident we are that we would be able to achieve the task at hand What causes self efficacy? - Vicarious experience - You see someone else achieve the task, and use that as learning - Personal mastery - You have already achieved a similar task or have the necessary skillsets #### [Why Simple Brands Win](https://fronterablog.com/simple-brands/) Another piece from Frontera on business strategy, this article talks about the power of *simplicity in branding*. Five Guys, started in 1986 and now one of the most talked about burger joints still has *no advertising budget*. They make food so good that *word of mouth* becomes an effective marketing strategy Tips to simplify your brand 1. Do less, but better 2. Take the complexity away from the customer 3. Be unapologetic --- #### Like what you see? Would you like to support me? Easy! Head over to [this link](https://refind.com/?invite=7b7e76f6e0) and subscribe to receive **Refind** newsletters. Every day Refind picks the most relevant links from around the web for you. Loved by 400k curious minds.