Check out [[Daily Reading]] for context.
Today, I have got two pieces. One is on **how to finish ideas when you have too many of them** and a short piece on **big fish in a small pond, but in the context of startups**.
## Today's Picks of the Internet
#### [5 Things to Do When You Have Too Many Ideas and Never Finish Anything](https://www.mayooshin.com/5-things-to-do-too-many-ideas)
The title sounds like a direct attack on me 😂. I have always struggled with being able to implement my "side projects" even though in theory, I have the best plans of execution. This article from [Mayo Oshin](https://www.mayooshin.com/) is for those like me.
> The paradox of choice - The more options you have, the lesser chance of action.
**Ways to overcome too many ideas syndrome**
1. Create mini-deadlines
2. Use the 80/20 rule
3. Trust your gut
4. Develop the habit of finishing
5. Practice Quitting
Personally, I have come to like point no. 5 most in my life. Instead of spending too much time on a lost cause (sunk cost fallacy), I have begun to try and quit projects that don't get me anywhere physically, emotionally or financially. I must admit, that this is way hard in practice than it is talking about it. But hey, I might get there at some point!
#### [Big TAM Founders, Small TAM Startups](https://anu.substack.com/p/small-tam-startups)
- TAM - Total Addressable Market
- Big TAM Founders - Founders who have the experience and skillset to tackle large markets
- Small TAM Startups - Startups who focus on a small market, a small niche
- It's useful to be a *big fish in a small pond* than be a *big fish in a big pond, trying to fight off other big fish*
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